Feb 28th, 2009 Archives

February 28, 2009

What women want when it comes to cars

Why is there such a stigma attached to women drivers and the cars they drive? As a female who drives I just don’t understand the common assumption that all women must wish they had a pretty, small ‘cute’ car that looks like something out of a cartoon – preferably in pink or lilac – regardless of whether the car is actually any good. Personally, I have never known any girls who want that.Oh ok, so maybe there are a few. But they are definitely a minority. And unknowingly they are fueling a stereotype that will surey continue to plague women drivers for many countless years to come.

Almost all car manufacturers have at least one model which people consider to be their ‘girly’ option. The Ford Ka is an obvious example of this, and was clearly designed with women in mind – it’s small, cute and almost bubble-shaped – and indeed about 70% of sales are to women. Other cars that have a reputation for being girly include the Renault Clio and the new VW Beetle. But do women really choose to buy or lease these cars because of the way they look, or is it just that the majority of women want different things from their car than the average man?

The thing people don’t seem to realise is that there’s a difference between a ‘girly’ car and a car that a girl would drive. A car that is girly would be small, cute and aesthetically pleasing, and a lot of men seem to assume these are the only things that a woman would look for in a car. In fact, statistically most women base their choice more on the car’s reliability and proven performance in safety tests. Men are far more likely to go for a sporty, fast, slick-looking car whereas women usually just want something that will get them from A to B without breaking down.

Another marked difference between men and women is how much they are willing to pay for their vehicle. Men are actually much more image conscious than women when it comes to cars – they want to impress and are far more likely to splash out on an expensive sports car. If, say, they were interested in the Audi Q7, a male customer is far more likely to want to buy it outright rather than considering other options such as Audi lease deals. It’s not so much about the car as the image and status that comes with it – and how exactly is that any different to choosing a car for its ‘girly’ shape?

In fact, given the choice and if cost was not an issue, I’m sure many women would probably love to get a more expensive car. Maybe not so much an unnecessarily over-the-top sports car but something like a sleek Mercedes – they’d just probably be more likely to take a more sensible option like an affordable Mercedes lease agreement than splash their cash and buy it outright.

Filed under BMW Cars by on . Comment.

Eco Friendly Hybrid Trucks

Hybrid Trucks Video

Everybody knows that for some time now there has been a worldwide preoccupation for the  environment. Among the efforts made in the preservation of the natural world interest in particular has been awaken in so far as pollution and saving the planet’s energy sources are concerned. Therefore important steps have been made in this direction and researchers, technicians and car producers have combined efforts to create green vehicles or at least to modify the existing ones to the present green tendencies and policies. One notable outcome of their efforts in this direction is represented by the appearance of more and more hybrid cars and trucks. In this field an important part is taken by hybrid trucks. What’s the trick about hybrid trucks? Well, as you know, the transportation of goods relies a lot on big vehicles like trucks all over the world. These big vehicles – the hybrid trucks – are huge fuel eaters and the industry of transportation is equally vast.

The awareness about preserving the environment is superior nowadays, and more respect for resources is obvious in their exploitation; hybrid trucks follow exactly this line of thought. Apparently, hybrid trucks represent one of the most popular hybrid items in the vehicle industry. Users are more interested to apply technical achievements in their fields of activity. People are interested not only in hybrid trucks but also in hybrid electric, diesel and flex fuel pickups, hybrid commercial trucks, freight trucks, semis and many others. Although full hybrid trucks belong to the future, this is a not so distant reality as you might imagine. In fact, several models of full hybrid trucks have been launched in 2008, with more to come in 2009 and 2010.

There are many well-known car producers involved in this adjusting process, that have already come up with different types of  hybrid trucks even if they are not the full versions we are all interested in and willing to have available. Thus Chevy and GMC have offer some mild versions of hybrid pickups. Truck lovers and users will get satisfaction soon when promises made by Toyota, Dodge, Freightliner, International Truck Engine, Eaton and Kenworth will become true in the new hybrid vehicles to be launched. A nice achievement in the making of hybrid trucks is the notable reduction in the noise level besides the energy saving features. Hybrid trucks are quieter, cleaner and more reliable to use: all you need to do is get the idea of an investment and put it into practice!

 

Filed under BMW Cars by on . Comment.

Made with an easy to customize WordPress theme • Sky Gold skin by Denis de Bernardy